About softiee®
where softness begins:
Some moments are meant to be soft, The quiet ones.
The ones where the day finally slows down and you return to yourself.
Softiee was imagined for those moments, when comfort matters, and softness isn’t optional.
what was missing
Sleepwear was never meant to feel like an afterthought.
Yet for a long time, it has been treated that way.
The same fabrics, The same designs.
Pieces made quickly, without care, as if comfort didn’t deserve attention.
Softness became something accidental, not intentional. Something you settled for, not something you chose.
And slowly, comfort lost its meaning.
why softiee exists
Softiee was born from a simple belief:
that comfort should never be compromised. we looked around and felt the absence.
sleepwear that cared, pieces designed with intention, softness that was chosen, not accidental.
Softiee exists to bring that softness back. To create sleepwear that feels thoughtful, crafted slowly, and made to be lived in.
Because feeling comfortable should feel natural, and softness should feel like home.
what makes softiee different
At Softiee, every detail is considered, not to impress, but to care.
We choose fabrics for how they feel against the skin, design pieces to move with real bodies, and focus on comfort that lasts beyond the first wear.
Nothing is rushed.
Nothing is added without purpose.
Because true softness is felt, not explained.
who the 'softiees' are
Softiee is more than sleepwear.
It’s a feeling shared by girls who choose comfort with intention.
Softiees are the ones who love slow nights, find beauty in quiet moments, and believe that taking care of themselves is never something to apologize for.
They choose softness, not as an escape, but as a way of living.
This is their space. And if you’re here, you already belong.
where softness leads
Softiee is only beginning.
Our dream is simple: to reshape sleepwear in Algeria, to make softness intentional, and to give every girl a space where comfort feels natural.
We imagine a world where cozy nights are celebrated, where fabrics are chosen, not settled for, and where girls take pride in the small rituals that make life gentle.
This is our invitation:
to grow with us, to become part of a community that values softness, care, and the quiet joy of being truly comfortable.